Happy Asian American and Pacific Islander Heritage Month! I was reflecting earlier this year on how little I’ve celebrated my mixed race heritage in the past and how I’d like to start embracing it more openly now. As a Hapa (Korean and Swedish/Ecuadorian) I’ve often felt confused by my heritage and was more focused on blending in than embracing my uniqueness.

It took nearly 30 years to finally feel confident with my cultural background and I’m excited to do more to share it with you all on my blog and social channels.

I’ve been thinking of creating this roundup ever since sharing my Black Owned Small Businesses blog post last year and in honor of AAPI month, I’m happy to finally bring it to fruition. Below you’ll find a roundup of over 50 Asian owned brands, small businesses and creatives that I really love and think you’ll enjoy as well.

If you have other favorites that you’d like to see added to this list, please don’t hesitate to send me a DM or email so I can update this!

HOME DECOR & ESSENTIALS

1. Wing on Wo & Co: The oldest store in Chinatown, New York, offering a wide array of beautiful porcelain ware and other home goods. They are also home to the W.O.W. Project which runs several initiatives to preserve and nurture Chinatown’s creative culture through arts and activism. 

2. Rooted: The perfect place to go if you’re looking to grow your indoor jungle. In addition to individual plants, they also offer really fun plant bundles like this Baby Mystery Jungle Box!
3. Poketo: Online marketplace offering home goods, stationary, and more! Everything they offer has an element of playfulness that’ll bring a pop of joy to your home.
4. Society Social: A one-stop shop for all things home from furniture to home decor to hostess gifts
5. OM Ceramic: LA-based ceramicist and artist Carrie Lau loves making products with joyful colors and shapes. They’re a bit of a splurge, but perfect if you’re looking for something special to add a little whimsy to your home. 
6. ILHA Candles: Candles and diffusers that are handcrafted here in New York with cotton wicks, soy wax and toxin-free fragrances
7. Blueland: Eco-friendly and nontoxic cleaning supplies designed to help you minimize your plastic waste 
8. Welcome to the Jungle Home: Plant tarps, candles, plant lady jewelry and plant consultations by my friend Phoebe!
9. The Container Store x KonMari Collection: All of the organizing supplies you need for spring cleaning and designing a space that sparks joy
10. Tombo Towels: Luxuriously soft and fluffy towels that are hand-made in small batches in Japan
11. The Sill: Another easy plant delivery option that also offers other goodies like bouquets and cute gardening accessories 
12. Virginia Sin: Unique ceramic pieces that will add a touch of whimsy to your home 
13. Wooj Design: Charming and playful home accessories including their super popular wave lamps 
14. Our Place: I’m in love with my Always pan from this brand, and they also carry other great kitchen essentials and tableware! 
15. Rikumo: a lifestyle brand that features simple, beautiful products from Japanese artisans and craftsmen
16. Loyale: ethically sourced and produced linens with 5% of the proceeds going to organizations that support sustainable and equitable food systems 
17. Material Kitchen: kitchen essentials brand that prioritizes sustainability and giving back to community organizations

BEAUTY & WELLNESS

1. Sundays: Nontoxic nail care and polish in a wide variety of beautiful shades {Use code: Headstandsandheels for a 10% discount}
2. Cocokind: Clean and cruelty-free skincare at affordable prices

3. Clean Circle: Reusable organic cotton pads that are perfect for removing makeup at the end of the day or applying toners and serums
4. Mount Lai: Beauty tools based in traditional Chinese medicine, including gorgeous facial rollers and gua sha sets
5. EIR NYC: Clean, functional skincare products made with athletes and outdoor enthusiasts in mind. Many of Eir’s products incorporate medicinal herbs and therapeutic essential oils to help speed recovery and promote healing. 
6. Cocofloss: Dr. Chrystle Cu designs fun floss (yes, you read that right!) that comes in delicious scents like coconut, watermelon, and Cara Cara orange. 

7. Wylde One: Plant-powered wellness essentials such as lattes and elixirs that harness the power of adaptogens to help you feel amazing
8. Sage Collective: Artisanal teas, tonics, and other home & wellness products inspired by Chinese culture
9. YINA: Skincare products that blend modern wellness rituals with traditional Chinese medicine. 
10. Tatcha: Clean, minimal makeup and skincare essentials rooted in Japanese tradition
11. Glow Recipe: clean, vegan, and cruelty-free skincare brand that celebrates realistic beauty expectations (image included in folder)
12. Fable & Mane: nourishing hair care brand rooted in Indian traditions and dedicated to supporting conservation and wildlife habitat restoration efforts
13. Live Tinted: clean beauty brand well-known for their award-winning, multi-purpose huesticks which can be used on the eyes, lips, and cheeks

FITNESS & FASHION

1. Nylora: Chic activewear that can take you effortlessly from your workout to your brunch plans
2. Alala: Designer activewear that will make you want to wear your workout outfit all day long

3. POPFLEX Active: Activewear and workout accessories brought to you by Cassey Ho of Blogilates
4. Petite Studio NYC: High-quality slow fashion line designed with petites in mind and made in their exclusive factory where workers are treated and compensated fairly.  
5. SiiZU: Beautiful fashion and jewelry line centered around sustainable manufacturing practices
6. Pepper: Better-fitting bras for small busts
7. HeyMaeve: Luxury gold plated jewelry with an affordable price
8. JW Pei: Trendy vegan handbags with a focus on sustainability
9. Maiya: Bold, colorful yoga mats that are sweat resistant and sustainably produced
10. Lo & Sons: a family-owned brand that makes high quality, thoughtfully designed travel products with sustainability in mind
11. Chunks: super fun hair accessories
12. Carry Kismet: beautiful embroidered tote bags 
13. SoYoung: stylish, functional accessories including travel pouches, kids’ backpacks, and picnic totes
14. Pixie Mood: chic vegan leather purses, backpacks, and accessories

FOOD BRANDS & COOKBOOKS

1. Diaspora Co: Vibrant and flavorful spices grown using regenerative and sustainable farming practices
2. Om Som: Sisters Vanessa and Kim Pham partner with chefs to make starters that have all the sauces, aromatics, and seasonings you need to make delicious dishes like Korean Spicy Bulgogi or Thai Larb.
3. Dang Foods: Healthy, plant-based snack foods inspired by Thai recipes created by the founders’ mom. 
4. Nguyen Coffee: Delicious, organic Vietnamese coffee that is ethically sourced 
5. Alaya Tea: Organic and biodynamic teas sourced directly from farms in India that treat their workers kindly and use sustainable farming practices
6. Us Two Tea: a variety of teas sourced from small family-owned farms in Taiwan packaged in nontoxic, biodegradable sachets
7. Mooncakes and Milk Bread cookbook: this cookbook by Kristina Cho (@eatchofood) features sweet and savory recipes inspired by Chinese bakeries
8. One Stripe Chai: an assortment of chai blends and concentrates that make at-home chai a breeze
9. Korean Vegan cookbook: Joanne Lee Molinaro’s cookbook combines beautiful storytelling and over 80 delicious plant-based recipes
10. Brightland: If you’re looking to up your game in the kitchen with little effort, check out these high-quality olive oils, vinegars, and honey made with locally sourced ingredients from California

CREATIVES & CREATORS

1. Remi Ishizuka (@rrayyme): a fitness blogger with a home workout program, adorable pets (chickens, dogs and a bunny) and lots of healthy lifestyle tips
2.  Wendy (@thekwendyhome): a home decor blogger with one of my favorite decorating styles, lots of plants and colorful boho interior design
3.  Janice Liou (@janiceliou): a super talented yoga teacher with an awesome yoga program and lots of gorgeous, whimsical photos
4. Cassey Ho (@blogilates): founder of popflex active and is one of my favorite pilates focused fitness accounts
5. Chelsea Yamase (@chelseakauai): an incredible adventurer, free diver, and yogi with the most stunning travel photos 
6. Joanna and Grace (@exercisewithextrafries): the cutest sister duo with lots of fun and humorous fitness content 
7.  Jasmine Ricks (@lifewithjazz): fashion blogger and founder of a jewelry company who shares really cute capsule closet essentials and minimalist style
8. Aditi Shah (@diti22): Peloton Yoga instructor and one of my mentors during my yoga teacher training at Yoga Vida
9. Remy Morimoto Park (@veggiekins): a vegan wellness blogger who’s an amazing resource for delicious vegan and gluten-free recipes
10. Minna Lee (@livingminnaly): a wellness content creator who focuses on conscious living + mental health and provides lots of cute corgi content as a bonus
11. Joy Cho (@ohjoy): a designer who will give you all the inspiration you need for joyful home decor and interior design
12. Rowena Tsai (@rowenatsai): an uplifting lifestyle and personal development vlogger  
13. Amanda Rach Lee (@amandarachlee): a YouTuber and artist who will inspire to start bullet journaling with all of her beautiful spreads and “doodle planner”
14. Mimi Chao (@mimochai): an artist who makes gorgeous pieces about imagination and mindfulness
15. Wini Lao (@winilaophotos): My go to NYC based photographer who specializes in clean, bright photographs as well as stop motions
16. Amy Ho (@constellationinspiration): an amazing baker who makes the most delightful treats 
17. Shelly (@someshellyphotography): another amazing NYC based photographer with a very light and airy editing style
18. Sherry Lee (@sherryloustudio): an illustrator and designer with a cheerful and colorful style
19. Helen Au (@astepfullofyou): a vegan food blogger, storyteller and super talented photographer who creates whimsical dishes
20. Miko Hafez (@mikohafez): Seattle based yoga photographer who specializes in yoga portraits and videos
21. Dory (@bigbluetang): an artist who makes dreamy paintings like this piece from her upcoming Garden collection 
22. Bobo Designs (@bobodesignstudio): illustrator, muralist, and designer who creates travel-inspired stationary, art, and accessories
23. The Woks of Life (@thewoksoflife): a Chinese cooking blog run by a family of foodies