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IN: GirlBossing

The Insta Starter Kit E-Book

February 27, 2019 By Melanie 1 Comment

Today is a BIG day because I’m officially launching my very first e-book! The Insta STARter Kit was created specifically for new or aspiring Influencers who are looking for ways to build a purposeful brand on Instagram and grow their influence. 

I literally can’t stop smiling and am so excited for you to dive right in. I thought long and hard about what would go into this first edition and wanted to make sure it encompassed all the building blocks I personally think you need to build a solid brand foundation. Before you rush off and pay the $25 to buy my e-book, there are a few things that I want to make VERY clear about what you can expect to see. 

What’s Inside:

27 pages full of tips and advice on how to elevate your Instagram presence. This includes…  

  • My 6 step system to build a personal brand
  • A “Brand Purpose” worksheet I give to all my clients
  • The hashtag strategy you may not be thinking of
  • My go-to tools for productivity, organization and content creation
  • The “Secret Sauce” for growing an engaged following
  • An “Insights” hack to discover exactly what your audience wants to see 
  • Insider Tips on what qualifies as “good” engagement 
  • 6 things I keep top of mind when creating content 
  • How to start getting noticed by the brands you love 

What This E-Book Is Not: 

  • A magic genie that will suddenly make you Insta-famous 
  • A guide for how to monetize your platform, work with brands, or make Instagram your career  

Okay, now that expectations have been set you can do what you please! 🙂 If you do decide to purchase my e-book I would absolutely love if you could leave a comment on this blog post with your thoughts and review. Any feedback would be greatly appreciated as it will help me when I create the second and third editions (which will dive deeper into content creation specifics and the in’s and out’s of making Instagram your business). 

Ready To Take The Leap? 

And if you’re really loving my e-book, please share on Instagram with #TheInstastarterKit and tag me @headstandsandheels so I can see. 

Thank you all so much for supporting me in this endeavor and I truly hope you love my e-book as much as I loved writing it. I can’t wait to hear your feedback! 

Filed Under: GirlBossing

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  1. silvia says

    August 21, 2024 at 9:49 am

    How can I buy?

    Reply

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Meet Melanie

Meet Melanie

Hi and welcome to Headstands & Heels! I’m Melanie — a Digital Strategist turned Wellness Entrepreneur, certified yoga instructor (RYT 200), dog mama, and content creator based in Denver. I hope to encourage others to follow their dreams and cultivate a healthy, balanced lifestyle filled with mindfulness and positivity. 💕 Send me a note at: mel@headstandsandheels.com

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Find Me on Instagram


#happysnaps from NYC 🚕 📸

Despite it being
#happysnaps from NYC 🚕 📸 

Despite it being my first time away from my little girl and experiencing the most intense mom guilt, we had such a fun trip with a very FULL itinerary 

Swipe for our fav  moments from our stay:

✨ Sunrise yoga at @edgenyc 
✨ Sushi, sake and a show 🎶 
✨ Friends don’t copy, they match 💖
✨ Arriving just in time for the sunset 
✨ Happy hour at @leonessarooftop 
✨ Waking up to this view 
✨ Morning at @matchaful 
✨ an iconic Central Park stop 
✨ Mamas at Mamma Mia 
✨ Lobby aesthetic at @conradnydowntown 
✨ Getting ready in fluffy robes 
✨ Making our way to Winter Garden Theater
✨ Getting to FiDi after walking 14 miles 
✨ The best workout at @305fitness 
✨ Blueberry pancake iced latte in DUMBO 
✨ Brunch chats & walks in Brooklyn Heights 
✨ First night out of the trip 
✨ Lobster tacos & a waterfront view 
✨ All pink travel fits 

This was my 6th time being back in the city since moving away several years ago and it’ll never get old. Just makes me excited to bring Lily here someday 🫶🏼🍎 

#girlstrip #nyctrip #newmoms #momstrip #thingstodoinnyc #nyclife #lovenyc #lifelately #makethememories #cameracrumbs


Because cafe and restaurant hopping in your fav ci
Because cafe and restaurant hopping in your fav city with a girl friend just hits different 🍵💕

NYC sips & eats featured:

@butlerbakeshop 
@leonessarooftop 
@sushilab.nyc 
@pjclarkes 
@bluestonelane 
@olioepiu 
@_mamannyc_ 

Send this to someone you want to go on a girls trip with! 🥂

#girlstrip #nyceats #nyclife #travelinspo #traveldiary #newyorkcity #cheers

A slow, cozy morning with the best views at the @c
A slow, cozy morning with the best views at the @conradnydowntown 🌸🫶🏼👟 

This has hands down been my favorite stay in NYC — between the convenient location, beautiful riverfront view, huge suite, filtered water station, lovely rooftop bar and gorgeous design & amenities, it’s the perfect spot for your next New York vacation 🚕 

#giftedstay #girlstrip #morningroutine #morningvibes #morningslikethis #morningasmr #romanticizeyourlife #nyclife #visitnyc #newyorkcityvibes #softgirlera

14 miles. 7 hours. 1 gorgeous city 🫶🏼

Despi
14 miles. 7 hours. 1 gorgeous city 🫶🏼

Despite having lived in NYC through my 20s, I never woke up and decided that I felt like walking the entirety of Manhattan in a day… but now that I’m back here with a friend it felt like the perfect way to show her around the city that will always feel like home to me ☺️💕

It was a looong day of walking and my feet are TIRED today but wow was it worth it! If you’re ever in NYC I def recommend doing the “broad city walk” challenge and trying this out yourself. I promise you won’t regret it 

Shoutout to @shaylaquinn for the inspo 👟

Is this something YOU’LL add to your bucket list? 

#newyorkcity #newyorklife #healthylifestyle #romanticizeyourlife #healthylifestyle #walkchallenge #broadcitywalk #nyctrip


The girl’s trip finally made it out of the chat
The girl’s trip finally made it out of the chat and I couldn’t be more excited for it! 💬🌸 And yes we did show up at the airport in matching pink outfits because life is too short to not be a little extra, right? 

Peep my stories to find out our destination… but if you know me, you probably already know where we are headed 😉

#mentalhealthwalk #airportoutfit #girlstrip #girlhood #romanticizeyourlife #travelfit

Spend a cozy morning filled with a few of my fav f
Spend a cozy morning filled with a few of my fav feel good rituals that help set a positive tone for the day 🤎 … and since my day really starts around 6am with bbg, I really cherish this “me time” during her first nap

You all know I love my “move, nourish, self-care” formula for mindful morning routines and this time, that looked like:

✨making my bed (the love for gingham continues) 
✨a BIG second pumpkin spice cake coffee topped with cinnamon in my Luke’s Diner mug 
✨B and I baked a homemade pumpkin cinnamon sourdough loaf together (my first time!) and it is sooo good
✨ never skipping the skincare essentials, especially a chilled balm for these tired mama eyes 
✨ a chocolate brown matching set is def the vibe this season 
✨ squeezed in a 30 min barre sculpt workout and it was spicy 

I hope you all are able to get offline and do a few things to fill your cup today ❤️🧸 

#morningroutine #morningslikethis #fallvibes #autumnreset #softliving #cozylifestyle #hygge #cozyseason #healthyandhappy #smalljoys #softgirlera #hyggehabits

It’s me, hi, I’m the problem it’s me 🤎 (f
It’s me, hi, I’m the problem it’s me 🤎 (fall edition 😉)

#romanticizeyourlife #fallgirl #autumniscoming #cozyseason #softliving #healthyandhappy #littlejoys

This is your sign to celebrate Harry Potter season
This is your sign to celebrate Harry Potter season with an outdoor movie night! We added all the cozy fixin’s with lots of blankets, a roaring fire, candlelight and of course s’mores and sips✨💛🪄

{you can find the recipe for the apple cider cocktails in one of my previous reels}

Send this to someone you want to have a Harry Potter outdoor movie night with! 

#harrypotterseason #falliscoming #cozyseason #cozyvibesonly #datenightideas #cozyathome #autumnvibes🍁 #harrypotteraesthetic #outdoormovienight

One thing motherhood has taught me? Life becomes i
One thing motherhood has taught me? Life becomes instantly sweeter when you learn to stop measuring days by how 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘦 you are and focus instead on how 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 you can be 🤎 

#lifelately #cameraroll #littlejoys #cameracrumbs #photodump❤️

As the seasons start to shift, it’s a great time
As the seasons start to shift, it’s a great time to welcome a little more hygge (a danish concept that is all about creating a quality of coziness and comfort) into our lives 🤎🧸

The focus shifts away from “things” and leans more into small rituals that make you feel grounded, content and present in the moment 

Here are 6 ways to add more hygge into your daily routines:

✨create cozy morning rituals✨

Instead of rushing into the day, try adding one or two elements to your mornings that feel a bit more calm and intentional. For example you can play soft music while you get ready or light your favorite candle while sipping on your coffee ☕️ 

✨make meals feel special ✨

Make mealtime extra cozy and mindful by putting away electronics, using your favorite plates & glassware, or making dishes that evoke a sense of nostalgia and childhood comfort 

✨ add touches of warmth & softness✨

Keep extra blankets nearby, switch to lamps or candlelight in the evening, and rotate in seasonal accents to make your home feel more inviting 

✨bring nature inside✨

Hygge is all about being connected to the natural world — so open up the window to let the crisp air in, buy yourself a seasonal bouquet, or use pumpkins to decorate your home 

✨make time for connection✨

Life is all about who we share it with and cozy season is a great excuse to meet your friend for a PSL, have more family dinners, and host comforting gatherings with loved ones 

✨embrace slow evenings✨

Create a sense of calm before bed by creating slow, intentional rituals. Make a cup of tea, read a book or do a calming hobby, and put on comfy loungewear 

How are you adding a little more coziness into your routine this autumn? 

#fallmood #fallvibes #cozyseason #littlejoys #cozyrituals #comfortcreator #softwellness

I don’t know who needs to hear this but cozy hob
I don’t know who needs to hear this but cozy hobbies are 100% the self-care we all need in this busy season of life 🎨 

I’ll be sharing some of my personal favorites all season long and the first up are these adorable watercolor books… which are basically the adult version of coloring

They’re the perfect activity to unwind, get creative and intentionally get off your phone 😉. Bonus — each page includes a step by step so they are very beginner friendly AND they only take about 10-15 min. Perfect for squeezing in when you’re short on time but need a min to just “be” 

Let me know if you’re excited to see more cozy crafts & hobby ideas for fall and the upcoming holiday season! I have lots of new things I want to try and can’t wait to share 🤎

#cozyhobbies #hobbies #selfcaretips #fallvibes #autumncrafts #autumnselfcare #intentionalliving #mindfulmoments #softwellness #happyhabits

Say hello to your new cutie cocktail for the autum
Say hello to your new cutie cocktail for the autumn season that’s PERFECT for hosting friends! 🍎 It’s light, refreshing and so easy to turn into a mocktail as well 

SAVE this recipe and let me know if you’ll be giving it a try: 

✨2oz bourbon 
✨3oz apple cider 
✨ juice from 1/2 lemon 
✨ @drinkolipop Crisp Apple soda 

Add the first 3 ingredients over ice in a cocktail shaker and shake well! Pour evenly into two glasses (or the empty Olipop cans for extra cute presentation) and top with the crisp apple soda

Garnish with a lemon wedge and sprig of rosemary! 

✨If you want to make an N/A version just replace the bourbon with @seedlipdrinks Spice 94 ✨

Cheers! 

#autumnsips #fallvibes #applecidercocktail #applecidermocktail #balancedliving


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  • This is your sign to celebrate Harry Potter season with an outdoor movie night! We added all the cozy fixin’s with lots of blankets, a roaring fire, candlelight and of course s’mores and sips✨💛🪄
  • I don’t know who needs to hear this but cozy hobbies are 100% the self-care we all need in this busy season of life 🎨

I’ll be sharing some of my personal favorites all season long and the first up are these adorable watercolor books… which are basically the adult version of coloring

They’re the perfect activity to unwind, get creative and intentionally get off your phone 😉. Bonus — each page includes a step by step so they are very beginner friendly AND they only take about 10-15 min. Perfect for squeezing in when you’re short on time but need a min to just “be”
  • Say hello to your new cutie cocktail for the autumn season that’s PERFECT for hosting friends! 🍎 It’s light, refreshing and so easy to turn into a mocktail as well

SAVE this recipe and let me know if you’ll be giving it a try:

✨2oz bourbon
✨3oz apple cider
✨ juice from 1/2 lemon
✨ @drinkolipop Crisp Apple soda

Add the first 3 ingredients over ice in a cocktail shaker and shake well! Pour evenly into two glasses (or the empty Olipop cans for extra cute presentation) and top with the crisp apple soda

Garnish with a lemon wedge and sprig of rosemary!

✨If you want to make an N/A version just replace the bourbon with @seedlipdrinks Spice 94 ✨

Cheers!

Currently Pinning

  • autumn theme girl’s night, soup soirée, fall dinner party, hosting aesthetic, autumn tablescape
  • September so far…🧦🕯️🐌🕰️ We are committed to lots of baking & candlelight walks for the rest of the month
  • This easy coconut chia pudding is a creamy, healthy breakfast or snack made with chia seeds, coconut milk, vanilla, and natural sweetener. It’s vegan, gluten-free, and packed with fiber, protein, and omega-3s. Perfect for meal prep, you can top it with fresh fruit, granola, or coconut flakes for added texture and flavor. A simple make-ahead recipe for busy mornings or light desserts.
  • This is your sign to celebrate Harry Potter season with an outdoor movie night! We added all the cozy fixin’s with lots of blankets, a roaring fire, candlelight and of course s’mores and sips✨💛🪄
  • I don’t know who needs to hear this but cozy hobbies are 100% the self-care we all need in this busy season of life 🎨

I’ll be sharing some of my personal favorites all season long and the first up are these adorable watercolor books… which are basically the adult version of coloring

They’re the perfect activity to unwind, get creative and intentionally get off your phone 😉. Bonus — each page includes a step by step so they are very beginner friendly AND they only take about 10-15 min. Perfect for squeezing in when you’re short on time but need a min to just “be”

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#happysnaps from NYC 🚕 📸 Despite it being #happysnaps from NYC 🚕 📸 

Despite it being my first time away from my little girl and experiencing the most intense mom guilt, we had such a fun trip with a very FULL itinerary 

Swipe for our fav  moments from our stay:

✨ Sunrise yoga at @edgenyc 
✨ Sushi, sake and a show 🎶 
✨ Friends don’t copy, they match 💖
✨ Arriving just in time for the sunset 
✨ Happy hour at @leonessarooftop 
✨ Waking up to this view 
✨ Morning at @matchaful 
✨ an iconic Central Park stop 
✨ Mamas at Mamma Mia 
✨ Lobby aesthetic at @conradnydowntown 
✨ Getting ready in fluffy robes 
✨ Making our way to Winter Garden Theater
✨ Getting to FiDi after walking 14 miles 
✨ The best workout at @305fitness 
✨ Blueberry pancake iced latte in DUMBO 
✨ Brunch chats & walks in Brooklyn Heights 
✨ First night out of the trip 
✨ Lobster tacos & a waterfront view 
✨ All pink travel fits 

This was my 6th time being back in the city since moving away several years ago and it’ll never get old. Just makes me excited to bring Lily here someday 🫶🏼🍎 

#girlstrip #nyctrip #newmoms #momstrip #thingstodoinnyc #nyclife #lovenyc #lifelately #makethememories #cameracrumbs
Because cafe and restaurant hopping in your fav ci Because cafe and restaurant hopping in your fav city with a girl friend just hits different 🍵💕

NYC sips & eats featured:

@butlerbakeshop 
@leonessarooftop 
@sushilab.nyc 
@pjclarkes 
@bluestonelane 
@olioepiu 
@_mamannyc_ 

Send this to someone you want to go on a girls trip with! 🥂

#girlstrip #nyceats #nyclife #travelinspo #traveldiary #newyorkcity #cheers
A slow, cozy morning with the best views at the @c A slow, cozy morning with the best views at the @conradnydowntown 🌸🫶🏼👟 

This has hands down been my favorite stay in NYC — between the convenient location, beautiful riverfront view, huge suite, filtered water station, lovely rooftop bar and gorgeous design & amenities, it’s the perfect spot for your next New York vacation 🚕 

#giftedstay #girlstrip #morningroutine #morningvibes #morningslikethis #morningasmr #romanticizeyourlife #nyclife #visitnyc #newyorkcityvibes #softgirlera
14 miles. 7 hours. 1 gorgeous city 🫶🏼 Despi 14 miles. 7 hours. 1 gorgeous city 🫶🏼

Despite having lived in NYC through my 20s, I never woke up and decided that I felt like walking the entirety of Manhattan in a day… but now that I’m back here with a friend it felt like the perfect way to show her around the city that will always feel like home to me ☺️💕

It was a looong day of walking and my feet are TIRED today but wow was it worth it! If you’re ever in NYC I def recommend doing the “broad city walk” challenge and trying this out yourself. I promise you won’t regret it 

Shoutout to @shaylaquinn for the inspo 👟

Is this something YOU’LL add to your bucket list? 

#newyorkcity #newyorklife #healthylifestyle #romanticizeyourlife #healthylifestyle #walkchallenge #broadcitywalk #nyctrip
The girl’s trip finally made it out of the chat The girl’s trip finally made it out of the chat and I couldn’t be more excited for it! 💬🌸 And yes we did show up at the airport in matching pink outfits because life is too short to not be a little extra, right? 

Peep my stories to find out our destination… but if you know me, you probably already know where we are headed 😉

#mentalhealthwalk #airportoutfit #girlstrip #girlhood #romanticizeyourlife #travelfit
Spend a cozy morning filled with a few of my fav f Spend a cozy morning filled with a few of my fav feel good rituals that help set a positive tone for the day 🤎 … and since my day really starts around 6am with bbg, I really cherish this “me time” during her first nap

You all know I love my “move, nourish, self-care” formula for mindful morning routines and this time, that looked like:

✨making my bed (the love for gingham continues) 
✨a BIG second pumpkin spice cake coffee topped with cinnamon in my Luke’s Diner mug 
✨B and I baked a homemade pumpkin cinnamon sourdough loaf together (my first time!) and it is sooo good
✨ never skipping the skincare essentials, especially a chilled balm for these tired mama eyes 
✨ a chocolate brown matching set is def the vibe this season 
✨ squeezed in a 30 min barre sculpt workout and it was spicy 

I hope you all are able to get offline and do a few things to fill your cup today ❤️🧸 

#morningroutine #morningslikethis #fallvibes #autumnreset #softliving #cozylifestyle #hygge #cozyseason #healthyandhappy #smalljoys #softgirlera #hyggehabits
It’s me, hi, I’m the problem it’s me 🤎 (f It’s me, hi, I’m the problem it’s me 🤎 (fall edition 😉)

#romanticizeyourlife #fallgirl #autumniscoming #cozyseason #softliving #healthyandhappy #littlejoys
This is your sign to celebrate Harry Potter season This is your sign to celebrate Harry Potter season with an outdoor movie night! We added all the cozy fixin’s with lots of blankets, a roaring fire, candlelight and of course s’mores and sips✨💛🪄

{you can find the recipe for the apple cider cocktails in one of my previous reels}

Send this to someone you want to have a Harry Potter outdoor movie night with! 

#harrypotterseason #falliscoming #cozyseason #cozyvibesonly #datenightideas #cozyathome #autumnvibes🍁 #harrypotteraesthetic #outdoormovienight
One thing motherhood has taught me? Life becomes i One thing motherhood has taught me? Life becomes instantly sweeter when you learn to stop measuring days by how 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘦 you are and focus instead on how 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 you can be 🤎 

#lifelately #cameraroll #littlejoys #cameracrumbs #photodump❤️
As the seasons start to shift, it’s a great time As the seasons start to shift, it’s a great time to welcome a little more hygge (a danish concept that is all about creating a quality of coziness and comfort) into our lives 🤎🧸

The focus shifts away from “things” and leans more into small rituals that make you feel grounded, content and present in the moment 

Here are 6 ways to add more hygge into your daily routines:

✨create cozy morning rituals✨

Instead of rushing into the day, try adding one or two elements to your mornings that feel a bit more calm and intentional. For example you can play soft music while you get ready or light your favorite candle while sipping on your coffee ☕️ 

✨make meals feel special ✨

Make mealtime extra cozy and mindful by putting away electronics, using your favorite plates & glassware, or making dishes that evoke a sense of nostalgia and childhood comfort 

✨ add touches of warmth & softness✨

Keep extra blankets nearby, switch to lamps or candlelight in the evening, and rotate in seasonal accents to make your home feel more inviting 

✨bring nature inside✨

Hygge is all about being connected to the natural world — so open up the window to let the crisp air in, buy yourself a seasonal bouquet, or use pumpkins to decorate your home 

✨make time for connection✨

Life is all about who we share it with and cozy season is a great excuse to meet your friend for a PSL, have more family dinners, and host comforting gatherings with loved ones 

✨embrace slow evenings✨

Create a sense of calm before bed by creating slow, intentional rituals. Make a cup of tea, read a book or do a calming hobby, and put on comfy loungewear 

How are you adding a little more coziness into your routine this autumn? 

#fallmood #fallvibes #cozyseason #littlejoys #cozyrituals #comfortcreator #softwellness
I don’t know who needs to hear this but cozy hob I don’t know who needs to hear this but cozy hobbies are 100% the self-care we all need in this busy season of life 🎨 

I’ll be sharing some of my personal favorites all season long and the first up are these adorable watercolor books… which are basically the adult version of coloring

They’re the perfect activity to unwind, get creative and intentionally get off your phone 😉. Bonus — each page includes a step by step so they are very beginner friendly AND they only take about 10-15 min. Perfect for squeezing in when you’re short on time but need a min to just “be” 

Let me know if you’re excited to see more cozy crafts & hobby ideas for fall and the upcoming holiday season! I have lots of new things I want to try and can’t wait to share 🤎

#cozyhobbies #hobbies #selfcaretips #fallvibes #autumncrafts #autumnselfcare #intentionalliving #mindfulmoments #softwellness #happyhabits
Say hello to your new cutie cocktail for the autum Say hello to your new cutie cocktail for the autumn season that’s PERFECT for hosting friends! 🍎 It’s light, refreshing and so easy to turn into a mocktail as well 

SAVE this recipe and let me know if you’ll be giving it a try: 

✨2oz bourbon 
✨3oz apple cider 
✨ juice from 1/2 lemon 
✨ @drinkolipop Crisp Apple soda 

Add the first 3 ingredients over ice in a cocktail shaker and shake well! Pour evenly into two glasses (or the empty Olipop cans for extra cute presentation) and top with the crisp apple soda

Garnish with a lemon wedge and sprig of rosemary! 

✨If you want to make an N/A version just replace the bourbon with @seedlipdrinks Spice 94 ✨

Cheers! 

#autumnsips #fallvibes #applecidercocktail #applecidermocktail #balancedliving
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